Technology Information about Information Technology


Microinteractions are the little details that make or break your website. Their purpose is to accomplish one task, whether it is to adjust volume, click submit on a form, change your password, etc. They are in your website, your apps, and even your appliances.

So, if this sounds mundane and so simple, why the fuss? Better implementation of microinteractions can determine whether a user of your product/website will give their loyalty to you or to your competitor. Have you ever been frustrated with filling out a form online, or wondering why you have to submit information every time you go to a certain website? Brand loyalty is built on these little details. Whose is easier, sleeker, or suits "my" needs.

A professional designer will work with you to create a website that improves the microinteractions your customers will use whenever they visit. This isn't just knowing the steps of the process, it's knowing what it is you want to accomplish and when and where you want it done. "The devil is in the details" and the details are your microinteractions. Let a professional handle the details for you, so that you can focus on the big picture.

Written and Copyrighted by Computer Networks and Design, LLC. ©

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